Sidebar Blog

Welcome to the Sidebar Blog – a place for MMB coalition members and industry partners to discuss industry trends, major events and advocacy efforts.

 

Telling our value story is an integral part of the work we do. By partnering with MMB to write a Sidebar Blog post, you can help bring the coalition’s key messages and proof points to life. Contact info@meetingsmeanbusiness.com to learn about authoring a post.

New Data on Brand Experience: How Marketers are Maximizing the Value of Face-to-Face July 18, 2017 | By Katherine Zimoulis, Vice President of Content Marketing at FreemanBrand loyalty is at the forefront of every marketer’s mind. One way leading organizations are boosting loyalty is by focusing on brand experience. By... READ MORE
5 Things That Might Surprise You About Meetings July 6, 2017 | By Meetings Mean BusinessWe all know that face-to-face meetings create personal connections, drive positive business outcomes and build strong communities, but they do so... READ MORE
Why Tech Leaders Still Do Business Face-to-Face June 20, 2017 | By Meetings Mean BusinessFace-to-face meetings are as common in Silicon Valley as they are on Wall Street. While it’s easy to assume that those who create virtual... READ MORE
5 Things You Didn’t Know About Meeting Professionals May 4, 2017 | Karen Kotowski, CEO of Events Industry Council I always enjoy learning something new about our industry, and better yet, about the diverse group of people who represent it. The nature of our work... READ MORE
It's the Year of Sustainability April 21, 2017 | By Fiona Pelham, founder of Positive Impact and managing director of Sustainable Events LtdThe United Nations has declared 2017 the International Year of Sustainable Tourism for Development. This is of particular importance to those of us... READ MORE
Highlights from GMID 2017 April 11, 2017 | By Meetings Mean BusinessOn April 6, thousands of meetings industry professionals came together for the second annual Global Meetings Industry Day (GMID) with more than 120... READ MORE