There’s no substitute for a handshake and the value of your network can’t be overstated. This conventional wisdom is all true. But beyond the qualitative, there are concrete, tangible outcomes that come from personal connections.
According a study by Forbes, business executives prefer face-to-face meetings because they create more meaningful business relationships, provide the ability to read body language not present in virtual meetings, and help build personal connections and networks.
According to an article published by the Harvard Business Review, teams are more cohesive and communicate more effectively when they work face-to-face rather than in virtual or segregated environments.
People communicate more effectively and make more meaningful connections when face-to-face because 93 percent of communication effectiveness is determined by non-verbal cues.
Meetings Mean Business is an industry-wide coalition to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. By rallying industry advocates, working with stakeholders, conducting original research, engaging with outside voices and more, the coalition brings the industry together to emphasize its importance. Comprised of over 50 members, the coalition unites the meetings industry with one strong and powerful voice.