To demonstrate the important role that meetings play for business leaders across a wide variety of industries, we launched a new video series that showcases real life testimonies.
Business leaders depend on face-to-face meetings to win customers, close deals and develop high-performing talent.
Seven years ago, at the height of the economic recession, many companies learned the hard way that cutting costs simply to preserve the bottom line is a short-term fix to a larger, more complicated problem.

About the Campaign

Meetings Mean Business is an industry-wide coalition to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. By rallying industry advocates, working with stakeholders, conducting original research, engaging with outside voices and more, the coalition brings the industry together to emphasize its importance. Comprised of over 50 members, the coalition unites the meetings industry with one strong and powerful voice.