4 Ways to Make Your GMID Event a Success

March 10, 2017
By Meetings Mean Business

 

Global Meetings Industry Day (GMID) is four weeks away and events are being planned in countries all over the world. The United States, Canada, South Africa, Italy and Croatia are just a few of the locations where industry professionals will host rallies, press conferences, panel discussions, educational events and networking receptions.

These activities will mark the second global celebration of our industry’s value, where people come together to champion the role that meetings play in building personal connections, driving positive business outcomes and supporting strong communities. Although hosting an event isn’t the only way to participate in GMID, it certainly feels innate to who we are and what we do.

If you already have an event in the works, or if we’ve piqued your interest here, below are four ways to make sure your GMID event is a success (beyond the nuts and bolts of event planning that industry professionals know all too well).

1. Register your event.

Once you pull together basic details about the event, spend a few minutes filling out our GMID Registration Form. The form includes questions about who will host the event, when and where. The responses are used to track what activities are taking place so we can promote them on MMB’s website and in the media. They also ensure that we have a point of contact for each GMID event so we can work in tandem with planners to ensure everyone has the support, information and materials they need.

2. Invite elected officials to participate.

Government leaders rely on meetings and events to do their jobs effectively so why not recruit them to speak at your GMID event? In the past, some have staged rallies with local officials, association members, destination marketing organizations and community members. Others have secured an official Meetings Day Proclamations by asking their governor, mayor, city council member, county executive or minister of tourism to proclaim it Meetings Industry Day in their community. As a result, they’ve been able to draw the attention of prominent business leaders and local constituents as well as members of the media, which brings us to our next point…

3. Ask local reporters to attend.

Tap into the power of print, broadcast and digital media. Customize our template press release and use it to alert reporters in your area that the event will be taking place. As appropriate, leverage personal and professional contacts to ensure the information reaches the right people, whether they’re community news reporters, regional broadcast producers or local radio personalities. Be sure to tell them about how your event – and the industry at large – impacts people, businesses and communities. For help on what data points and examples to cite, take a look at our GMID 2017 talking points.

4. Get the word out using social media.

Many people get their news online and social media offers a quick, cost-effective way to promote your event. Using our hashtag (#GMID17), post important event details and messages about the industry’s value on Facebook, Twitter, Instagram, LinkedIn, Google+ and even Snapchat. Get creative with your content, and if you’re strapped for time, check out our sample social media for GMID event hosts.

On April 6, provide updates and commentary throughout the day and encourage your event attendees to do the same. This will generate even more impressions and reach for your event, which will ultimately lead to more people learning about the value of our industry.

To learn more about GMID 2017 and find template materials to promote your event, visit: http://meetingsmeanbusiness.com/host-your-own-event.