5 Things That Might Surprise You About Meetings

July 6, 2017
By Meetings Mean Business

We all know that face-to-face meetings create personal connections, drive positive business outcomes and build strong communities, but they do so much more than just that. Below are five things that you may not have expected from the meetings industry… like how a conference helped solve a murder mystery!

1. Meetings generate a ton of money: Did you know that there’s $129 billion in direct travel expenditures by the meetings and events industry? In fact, four out of every ten dollars spent on business travel in the U.S. is because of meetings and events.[1]

2. Meetings help solve real world problems: In 2014, California genealogist Colleen Fitzpatrick attended a conference on human-identification where she learned forensic genealogy, a method with little precedent in the world of criminal justice. The following year, she put the skills she learned at the conference to use and helped identify the killer in the long-unsolved murders of two women in the early 1990s.

3. Meetings are marketing tools for communities: Experiencing a destination first hand helps attendees explore beyond the walls of their meeting location and those experiences often influence their decision to come back – whether for business or leisure travel.

4. Meetings help you learn: Most professionals don’t have time to go back to school to keep learning, but meetings, conferences, trade shows and more are educational platforms where they can grow and develop skillsets and gain and share knowledge to take back to the workplace.

5. Meetings embrace technology: While there’s no substitute for meeting face-to-face, many meetings today utilize event technology to complement in-person experiences, like mobile apps, hybrid content and fast WiFi to facilitate conversations.