Responses from the C-Suite on Why Meetings Matter

April 8, 2016
By Meetings Mean Business

Those of us inside the meetings industry know the incredible value of bringing people together face-to-face. Meetings touch every industry and countless individuals. To demonstrate the important role that meetings play for business leaders across a wide variety of industries, we launched a new video series that showcases real life testimonies.

The video vignettes highlight how meetings build trust, foster engagement, generate new business for executives, and at the same time, positively impact career development and growth. Bringing in outside voices provides real life examples and helps validate the significance of meetings and events beyond our own industry.

As MMB co-chair Michael Dominguez, said “This video series illustrates the return on investment of bringing people together in-person and provides examples of how meetings foster personal relationships, drive positive outcomes and support strong communities.”

Check out our first three video vignettes and stay tuned for more throughout the year.

James Curleigh, Levi’s Brand®

Cynthia Fenneman, American Public Television

Mike Gallagher, Entertainment Software Association

For more information on the importance of in-person meetings for executives, take a look at MMB’s Business Leader survey, which shows that face-to-face meetings, conferences and events deliver topline growth and bottom line results for business leaders across the United States.

You can help share the videos and survey results on Twitter using #MMBusiness.