Why NYC & Company Chose to Head West

February 10, 2016
By Jerry Cito, Senior Vice President of Convention Development at NYC & Company

We live in a world where technology allows us to conduct business in the blink of an eye. However, there’s extraordinary value in making connections face-to-face. It’s one of the reasons why New York City welcomed 6.1 million meeting and convention delegates to the City in 2015, and why our industry continues to thrive with millions more traveling the globe annually for meetings. It’s a sentiment that we at NYC & Company have continued to endorse, and one that was fundamental in solidifying our decision to expand our physical presence to the West Coast.



January 2016 marked our official expansion, with the arrival of Cory Rosenberg, our Regional Director of Sales for the West Coast. Prior to that, Cory managed this particular territory from our New York City office – traveling to and from the region throughout the year and when needed, conducting business virtually with meeting planners. An uptick in West Coast meetings business made it evident that business was growing, and that there was need now more than ever before to have someone on the ground to further attract new businesses, especially in the burgeoning tech sector.

New York City has some of the world’s most vibrant tech industries with over 7,500 tech firms supporting 291,000 jobs. These attributes, coupled with our development of the market, resulted in the City being chosen as the site for both Salesforce World Tour and StreamCon, both of which took place in 2015 and saw record-breaking attendance.

At the same time, companies based on the West Coast who specialize in technology, software, bio-medical, retail, association and incentive travel drove an 80 percent increase in the region’s New York City meetings business, generating more than 45,000 room nights. This success, combined with the success of satellite offices in London, the Midwest, Washington D.C., and our own headquarters in NYC, reinforced to our organization the importance of having on-site, in-market representation, and made clear our decision to invest in the West Coast.

With anticipated growth in hotel inventory, from 107,000 rooms now to 125,000 rooms in 2018, along with the recently announced $1 billion expansion to the Jacob K. Javits Convention Center, we feel confident in our ability to grow new business from this region even further. It’s a move that will have a notable return on investment for our city and our future clients alike.

NYC & Company is a proud member of the Meetings Mean Business Coalition. To learn more about our work, please click here.