Worth Meeting About

When the stakes are high, when it matters most, when it’s important - it’s Worth Meeting About. MMB launched the Worth Meeting About campaign to prove the value of various types of in-person meetings.

In 2016, Worth Meeting About highlighted the role of face-to-face in an election year, showcasing how candidates participated in a number of different in-person meetings, including talking with voters at diners, participating in a town hall, debating their rivals and being officially nominated at the conventions. Across the country, candidates up and down the ballot and on both sides of the aisle looked for opportunities to meet face-to-face with the constituents that ultimately decided if they will have the honor of representing them.

In 2017, the campaign has been refreshed with an expanded lens, using major world events to highlight the industry’s role in driving progress and innovation. In addition, Worth Meeting About is aggregating stories from industry professionals and third-party validators to showcase the importance of meetings to business and society.

We want to hear how meetings and events have made a difference in your lives! Share your own #WorthMeetingAbout moments on Twitter or email info@meetingsmeanbusiness.com.

Download the 2017 Worth Meeting About Ads